Foot Locker hosted their #hottestmonth event where people from across Europe and further afield attended the event to check out some upcoming products which would be in Foot Locker stores in the very near future.
My first trip of the year always seems to be to London, and it always seems to be near the start of January, but anyway, I’m not complaining, I just wish I could have spent longer there but work commitments got in the way.
There were two things on the agenda for this short trip to London. First was some filming for an event which I will be at next Thursday, and the second was to attend the launch party for the New Balance x Grenson collaboration, and you can check the write up for that here.
First of all, a very Happy New Year to all who read my blog! I hope 2015 was a great year for you all, and I wish you and your families all the best for 2016!
Secondly, I haven’t had much of a chance to post regularly on my blog over the last couple of months, mainly due to the amount I’ve been working, but I wanted to do a post where I rounded up all of the highlights in 2015 for myself.
It had been long overdue, but finally, on the 1st of August 2015, Scotland had it’s first ever sneaker festival – Solebloc, held in Glasgow, and it was an absolute banger. The event itself was held at the excellent SWG3, a warehouse in Glasgow’s West End, and was the best setting for the event.
As part of the global launch for the New Balance Real Ale Pack, we had the opportunity to interview some of the New Balance Team, so of course, we were going to take them up on this. It’s not every day that you get the chance to do this, so it was a no brainer.
These guys have an absolute wealth of knowledge and are all but happy to share it with us, so this interview is quite long and in depth, but we thoroughly enjoyed being part of it, and all of the responses to the questions are particularly excellent.
I hope you enjoy reading the interview as much as we did giving it.
The last Wednesday of July, as NB Gallery, we headed to Cockermouth, a town in Cumbria, England, for the official global launch of the New Balance Real Ale Pack, and boy was it good. The hospitality over the few days that we were there was absolutely faultless, big big shout to all those involved for nailing the event.
The plan was to arrive in Cockermouth and check into the Allerdale Court Hotel, easily one of the nicest hotels I’ve stayed in – rooms, bar, breakfast, and staff all excellent, and in the perfect spot in this lovely Lake District town. Fashionably late, we arrived, checked in, and were greeted by a NB Welcome Pack filled with goodies, such as a pair of the Real Ale CT300’s, beer mats, ale, NB USB, and our intinerary for the next few days.
For the SoleBloc event in Glasgow on August 1st 2015, with New Balance Gallery being official sponsors, we decided to create a showcase of New Balance footwear, along with various pieces of New Balance memorabilia.
Our aim was to have something for everyone, covering all things New Balance, with 250+ pairs, from vintage models, to collaborations, to the most recent releases. There was to be many shoes on display from some of New Balance’s most well know collaboration partners, such as the complete set of Hanon Shop shoes, and shoes from Solebox, SNS, and Crooked Tongues, as well as never before seen samples.
We never anticipated that our exhibit would turn out the way it did when we started setting up on Friday, but we are extremely happy with the outcome, and with the reaction of those who attended the event.