HANON x Diadora V7000 “Inter City”

This summer we join forces with Italian sports brand Diadora and are proud to present the V7000 “Inter City” – a first V7000 release and a continuation of our “Saturday Special” theme.

diadora_v7000_hanon_intercity_1

The V7000 is an original running model straight from Diadora’s 1990 catalogue, and keeping in line with the brand’s heritage, our Diadora V7000 “Inter City” is made in Italy in the renowned Montebelluna shoe district Caerano di San Marco. The V7000 is light in weight, and guarantees maximum foot support and comfort, while staying true to it’s original midsole which features a double density EVA called D.D Lite.

Our edition of the V7000 is a continuation of our “Saturday Special” theme – a public transport service that ran throughout the UK in the 1980’s. We took some inspiration from the impact of Italian sportswear during this decade and especially Diadora’s use of plush material treatments to both their football boots and legendary tennis shoes.

For this project, we wanted to apply a similar premium application and have up-specced the V7000 utilising Italian production and material selection. As a result, the hanon edition is hand crafted in Italy and features a rich upper of silky pig suede and kangaroo leather, as well as the original premium mesh which is also found on our hanon N9000’s.

The colour palette of the hanon V7000 is inspired by 80’s trains and buses, and is a mix of royal blue and orange with teal and white accents. Attention to detail appears by way of an old school multi print on the in sock, whilst dual branding is featured via our flame logo – embroidered on the heel overlays and screened on the tongue patch.

Three sets of laces – orange, white and teal, gold foil labels and an additional screened cotton dust bag, and branded tissue paper complete the shoe.

hanon x Diadora V7000 “Inter City” will launch on Saturday 9th of July at 10:00BST in-store, and online at 14:00BST.

diadora_v7000_hanon_intercity_3

diadora_x_hanon_GV_2

diadora_v7000_hanon_intercity_4

diadora_v7000_hanon_intercity_6

diadora_v7000_hanon_intercity_5

diadora_x_hanon_GV_3

diadora_v7000_hanon_intercity_13

diadora_v7000_hanon_intercity_7

diadora_v7000_hanon_intercity_8

diadora_v7000_hanon_intercity_10

diadora_v7000_hanon_intercity_9

diadora_v7000_hanon_intercity_11

diadora_x_hanon_GV_1

diadora_v7000_hanon_intercity_14

diadora_v7000_hanon_intercity_15

diadora_x_hanon_model_2

diadora_x_hanon_model_1

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s