hanon shop x Diadora Borg Elite “The Spirit of ’83”

It feels like it’s been a while since hanon shop of Aberdeen released a collaboration, but this October, they’re back, and are collaborating with Italian sports brand Diadora to present “The Spirit of ’83.

Screen Shot 2015-09-23 at 16.15.36

IMG_9175

“The Spirit of ’83” is a tribute to Aberdeen Football Club and it’s finest moment in 1983, when on a rainy night in Sweden, a group of eleven Scottish players won the European Cup Winners Cup led by then, upcoming manager Alex Ferguson. Overcoming Bayern Munich en route to the final in Gothenburg, the team saw off Spanish giants Real Madrid to secure the club’s first ever european trophy.

Paying tribute to AFC’s historic achievement, hanon shop have worked with Diadora on a special edition Made in Italy sneaker. The silhouette of choice is the Borg Elite, a classic tennis shoe of the era, and one time signature model of court legend Bjorn Borg. Hand crafted at Diadora’s original factory in the small town of Caerano Di San Marco, the shoe features a premium upper of buttery soft suede and kangaroo leather.

IMG_9199

IMG_9271

To represent the colours worn on the night of the Final, our hanon shop edition of the Borg Elite is finished in an Aberdeen fire-red with white accents and tonal side stripe. A lux pin stripe collar lining reflects the original tops worn by the players and 83 is embroidered on the right heel to identify the famous year.

IMG_9386

Working closely with the original Italian factory allowed us to utilise the same premium material treatments as Diadora once applied to their legendary court shoes and football boots during the ’80’s. We have specced the shoe up as much possible and included a laminated kangaroo leather tongue with a plush backer, as well as a double layered stitched leather insole. Dual branding features throughout – embossed and printed on each back tab and tongue, whilst our Keeps On Burning fire emblem and 83 are detailed on opposing heels.

IMG_9351

IMG_9305

IMG_9280

“The Spirit Of 83” Borg Elite will be sold exclusively in Europe by hanon shop on the 10th of October. A small amount of stock will be offered to select doors in Japan and the USA. Each pair will come with a special edition customised 83 box dust bag and dual lace set.

IMG_9416

IMG_9420

IMG_9290

IMG_9319

IMG_9402

IMG_9409

IMG_9431

5 thoughts on “hanon shop x Diadora Borg Elite “The Spirit of ’83””

Leave a comment