Staying true to it’s nickname, “Vamos a la playa”, let’s go to the beach..
2014 marks the 10th anniversary of hanon shop’s collaboration history with New Balance, and in celebration, they take a step away from their usual running models to work on one of New Balance’s first tennis shoes. They teamed up with 3 more of New Balance’s earliest partners, Sneakersnstuff, Firmament, and 24 Kilates to produce a special edition of the Court 300 tennis shoe.
The CT300 was first released in 1979, and features an extremely lightweight upper, which consists of closed mesh and suede overlays. It is also built with superior cushioning and the unique sole unit of polyurethane and encapsulated gum rubber provides great durability.
Much like 2006 and 2012, hanon have revisited the Northern Sole theme that has proved to be so successful for them, and they’ve drawn inspiration from the bright colours of patches and album covers associated with the Northern Soul music scene. The shoe has been named the ‘Phoenix’ and the colourway is a mixture of rich purple, soft grey, and blue pig suede, which is then all offset with closed mesh in dark marine.
These will be available instore at hanon shop on the 27th of June from 10am, and available online at 2pm with a RRP of £105. They also come with two sets of laces, a silk screened dust bag and vinyl sticker set, which can be seen in the below picture.
Following on from the previous post, with the launch of the New Balance CT300 pack of collaborations launching this Friday, here are some detailed pictures of the shoes, and also, all the details of where some of the stores took their inspiration when designing the colourways.
New Balance CT300PHA x Hanon Shop ‘Phoenix’
2014 marks the 10th anniversary of Hanon Shop’s collaboration history with New Balance, and in celebration, they take a step away from their usual running models to work on one of New Balance’s first tennis shoes.
These will be available instore at Hanon Shop on the 27th of June from 10am, and available online at 2pm with a RRP of £105.
New Balance CT300 x 24 Kilates ‘Vamos A La Playa’
The well known 24 Kilates store is based in Barcelona, Spain, so it’s inevitable that some of their inspiration was taken from the stunning beach there, with elements such as the sand, the sea and the sun playing a part in the colourway.
The name ‘Vamos A La Playa’ is the Spainish translation for ‘Let’s go to the beach’.
These shoes will release instore first at 24 Kilates on the 28th of June 2014.
New Balance CT300 x Firmament Berlin ‘Pine Sunset’
Berlin based store Firmament may not be a store that many are familiar with, but they have certainly held their own with their take on the New Balance CT300.
Firmament will be hosting a special in-store launch event this coming Friday, June 27th from 18:00 – 21:00, and the collection will be available in-store at the launch event, and online that following Saturday, June 28th.
New Balance CT300 x SNS ‘1999’
Heavy hitters SNS have just recently opened a store in London, but that hasn’t slowed down their collaboration efforts. As you may or may not know, SNS have worked with New Balance many times over the years and have created some of the best collaborations to date. Here’s a little piece of text taken from the SNS website.
“Yes, we have worked together before, New Balance and Sneakersnstuff. In fact, New Balance was one of the first brands to give us the possibility to do a collaboration. And there has been a few over the years. But this time New Balance gave us a new challenge.
New Balance CT300 was first released in 1979, and the timing of bringing back a Made in UK tennis shoe could not have better. And if New Balance can bring up good things form their history, we figured that so can we.
Longtime supporters of Sneakersnstuff recognize these colors immidiatly. When Erik and Peter open up the store in 1999 we painted the walls grey. White would have been to bright, and we wanted a color that didn’t steal the attention from the products. The store was pretty small, so we painted the ceiling white to make the space feel bigger. Then we added a border of burgundy on the top of the walls because… well, because we liked it, and it was our store so we could do anything we wanted.
And as I said, we have worked with New Balance before, so we know that whatever product will come out of the Flimby factory, it will be on point. So we are very excited to present the Sneakersnstuff x New Balance CT300 ”1999”. It drops on June 27th and will be joined by version from our friends over at Hanon, 24 Kilates and Firmament.
Release date: June 27th
Sneakersnstuff Stockholm: 12.00 CET
Sneakersnstuff Malmö: 12.00 CET
Sneakersnstuff London: 10.30 WET
Online: 13.00 CET”
All pictures taken from the respective stores websites.