A couple of weeks have passed since the fifteenth instalment of Crepe City, and as always the Crepe City team absolutely killed the event. This was my eighth Crepe City event and all eight have been located at the Truman Brewery which is just off Brick Lane in London’s Shoreditch.
It felt like only yesterday I was at Crepe City 11 in the largest room at the infamous Old Truman Brewery, just off Shoreditch’s well known treasure, Brick Lane. However, it was in fact three months on from the last event, and for the 5th event in a row, it was held at the same venue, but with a different set of rooms. ‘Bigger and better’ is a term used often when we talk about Crepe City – Europe’s largest trainer event – but there’s definitely a lot of truth in the saying, with thousands of people flocking down to buy/sell/trade or merely just check out the thousands of pairs of trainers on show.
As has been the case now with so many of the Crepe City events, there was not only trainers on show, but various rooms at Truman Brewery were awash with accessories, streetcar, vintage clothing, customisers, artists, and much much more. Most importantly, the food and drink selection was the best yet, and a particular drink which tasted like apple pie went down an absolute treat!
Sellers travel from both the UK and abroad, as well as named brands such as Puma, and stores such as Wellgosh who also regularly make the effort to sell stock at reduced prices, or even display current and upcoming releases. This time however, it has to be said that the display put on by K-Swiss stole the show, displaying their upcoming Si-18, along with a number of other vintage pairs.
The Huarache craze seems to have been fizzling out of late, but Huarache aficionado Clyde Vellacott made sure everyone’s favourite Huarache colourways were on display, even if he was at the other side of the world.
UK’s own Ropes Laces had recently collaborated with Crepe City to produce a set of three laces, with individual pairs also for sale, along with a special black set made for F&F of both parties. Weather in the UK needs no introduction, it’s a bit hit and miss, a miss for the most part, so taking care of your trainers is imperative, and the likes of Jason Markk (with Jason Markk himself there paying a special visit), Liquiproof and Sneaky Brand were there to demonstrate and sell their product.
If there was anything to take from this event in comparison to the last event, I think it was felt that the vast space all on one floor and in one room, which was used for Crepe City 11 seemed to finally give the event a proper convention feel, and was preferred by many. Maybe we’ll see this return in future with a few improvements, but don’t let the separate rooms take anything away from the event, as the Crepe City organisers spent weeks refining everything and anything, and it was a huge success, so big ups to them all!
It is said time and time again, and it may almost sound like a stuck record, but it’s true, Crepe City is continually growing with each one being even bigger than the one before. The 11th instalment was no different, and with a new room in the Truman Brewery, located just off Brick Lane, the 22,000 sq ft room was packed to the brim with trainers, streetwear, accessories, vintage clothing, customisers and much much more. With almost 5000 people passing through the doors, whether you were looking to buy, to sell, or simply just to drop by and have a look, then this was the place to be!
It’s not often that we complain about heat in the UK, but in both the true meaning of the word and also the adopted version to describe footwear, Crepe City felt like a giant greenhouse awash with thousands of pairs of trainers. Luckily, there were plenty of flyers advertising the next event (Crepe City 12) on hand, which turned out to be very effective fans to keep heads cool, but wrists sore.
With the vast new space all on one floor and in one room, this seemed to finally give the event a proper convention feel, and was preferred by many. The room was lined with tables parallel to one another from one end of the room to the other, and the space filled quickly with punters trying to locate the best bargains available.
Over the years, Crepe City have grown to become the biggest and best trainer event in the UK, and this shows with the large amount of new and old sellers that they attract. Sellers travel from both the UK and abroad, as well as named brands such as Puma, and stores such as Wellgosh who also regularly make the effort to sell stock at reduced prices, or even display current and upcoming releases.
Dutch heavyweights Prime also visited for the second time in a row, bringing their amazing collection of Nike Air Max, along with everyone’s favourite releases from other brands, which meant their stall was the busiest throughout the day.
On the subject of reoccurring sellers, the UK’s own Ropes Laces were on hand to sell their vast catalogue of rope laces, as well as their recent collection of flat laces, including some very tasty 3M offerings. With the exception of that one day, the UK experiences some shocking weather for the most part, so taking care of your trainers is imperative, and the likes of Jason Markk, Liquiproof and Sneaky Brand were there to demonstrate and sell their product.
Trainer art has always been there or thereabouts, but over the last year or so, it has become increasingly more popular, so it’s always good to see what the UK has to offer. The extremely talented Steph Morris was at the event for the first time showcasing her exceptional pencil sketches, along with Filfury and his iconic abstract work.
Bar and catering services were upgraded for this event, and both were jam packed throughout the day, with various great food offerings, and of course, plenty of Red Stripe to go around. The small courtyard served well for somewhere to chill, grab a bite to eat, a drink and escape the sweltering heat of the venue. The Drop Date were also sneakily positioned in the courtyard grabbing on-foot shot of those who passed through to feature on their site.
As always, these events would not be possible without the work of the Crepe City team, and all the sellers, caterers, and everyone else involved in making the event run smoothly, so a huge thanks goes out to all of them!
See you all at the next Crepe City on the 8th of November!
It was that time again on the last Saturday of March when Crepe City descended on Old Truman Brewery for it’s tenth event, which was to be.. MASSIVE!
The Crepe City team consistently pull out all the stops to improve on each event to make them bigger and better than the last, and it certainly showed this time. With the event firmly establishing itself as the biggest and best buy/sell/trade trainer event in the UK, it’s inevitable that the volume of people passing through the doors grows at a huge rate. Bearing this in mind, the event has expanded over two floors, now with a total of four rooms stocked full to the brim with trainers, clothing, artwork and accessories! In between each event, there’s always talk about the queue, whether it be the length, the wait time, shelter, or the fact that it wasn’t organised well, but the extra floor and new queuing system proved pivotal in eradicating these issues.
It’s always good to see the regulars at the event, whether it be people selling, buying, or just coming along to catch up with old and new. As always, the Wellgosh crew made the trip and had a stall packed with heat, along with Dutch heavyweights Prime who brought tonnes of our favourite Asics and Air Max runners. We also saw the good people at Puma drop a huge glass pyramid in the middle of the ground floor showing off some of the upcoming Trinomic releases, getting many excited for some of the more vibrant colourways.
As always at the Crepe City event, the team like to have all angles covered, and Truman Brewery was awash with trainer-related accessories, whether it be everyone’s favourite cleaning product Jason Markk, or Ropes Laces who really have went the extra mile with the product, setting them apart from all others in the same market. There were also some hands on demonstrations which was always a nice touch and if you doubted the potential of Liquiproof, then all you had to do was check out their stall where they poured anything you could think of over a pair of trainers to demonstrate their product. Let’s not forget the heavyweight Stance socks who were selling on the upper and also hid numerous pairs around the venue for event goers to find.
Sneaker art is fast becoming a new craze it would seem, but it was a pleasure to have two of our favourites at the event. Steve Piantoni’s unique style of Sneaker Toons reminds us of the car illustration posters that were decked out with large rear wheels, and Carroll Lynn had kitted out three of our favourite models on canvas in a stunning teal colourway for the event.
Our friends at U-Dox who recently revelled in the success of their new book; Sneakers – The Complete Limited Editions Guide, had both new and old publications for sale on the day, along with a first hand look at some of the rarest pairs that have graced the book.
However, the real star of the show was the adidas Flux Pop-up exhibition in association with Crepe City, which was located around the corner. If you took the time to have a look, you would of been given an insight into adidas’ celebration of the 25th Anniversary of the ZX8000 that was first introduced in 1989 and featured continually throughout the 90′s. Progressing from the ZX history, you were hit with an array of colourways of the new ZX Flux, the epitome of the curation. We have to give a big shout out to the people at adidas and Robert Brooks for putting this exhibition together! Be sure to check out my other blog post on the Adidas ZX Flux Pop-up.
It didn’t just stop there, as well as the exhibition, adidas were also giving away one of their ‘not for retail’ adidas ZX 8000 Flux, limited to 100 pairs, and all you had to do was wear a pair of adidas to be in with a chance of winning. Congratulations to Sunil for winning by wearing his unreal adidas Icone.
As always, the event wouldn’t be possible without the Crepe City team and the continual hard work they put in to make each event the success that it is.
Be sure to check out some of the other photos below, and I’ll upload a post with some on-foot shots from the day too.
See you all at the next one!